WebOct 1, 1994 · The authors examine the relative importance of extrinsic versus intrinsic cues in determining perceptions of store brand quality in an experiment using a sample of 1564 … WebPeripheral Route Processing (also known as Peripheral Route To Persuasion) occurs when someone evaluates a message, such as an advertisement, on the basis of physical attractiveness, background music, or other surface-level characteristics rather than the actual content of the message.
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WebPeripheral marketing takes a less direct approach by placing the advertising on the periphery of life and letting it speak for itself. By being more subtle, peripheral marketing … WebIn the theory, the process began with low-effort examinations of peripheral cues (e.g., appearance, design, organization, and source reputation) then continued to a more high-effort analysis of the content of the information source. The proposed research also drew on social psychological theories of dual-processing, which stated that ... all numerics
Unlocking the Power of Peripheral Route Persuasion: A Definitive …
WebADVERTISEMENTS: Elements: Services being intangible, customers often rely on tangible cues, or physical evidence, to evaluate the service before its purchase and to assess their satisfaction with the service during and after consumption. General elements of physical evidence are shown in Table 9.1. They include all aspects of the organization’s physical … The peripheral nervous system (PNS) is the portion of the nervous system that consists of all the nerves and ganglia outside of the brain and spinal cord. The PNS is divided into two main divisions: the somatic nervous system and the autonomic nervous system. The somatic nervous system is responsible for … See more The social psychology phenomenon known as the peripheral route of persuasion occurs when people are persuaded by something other than the central argument being made. This can happen when … See more The peripheral route to persuasion is based on peripheral cues, which are cues that are not related to the argument itself. Instead, they are based on factors such as the speaker’s attractiveness, the length of the message, and … See more Two different routes can be taken when attempting to persuade someone. The central route relies on facts and logic to try and sway the person, … See more Persuading someone means convincing them of something. Depending on the situation, this can be done through peripheral and central routes. The central route requires more … See more WebGLOBAL MARKETING LEADER Medical Device Marketing Executive with extensive experience in global marketing, sales, business management, and NBD. Reputation for … all numericals